Social Media & Messaging

Location sharing

Also known as: live location sharing, real-time location sharing

Location sharing is a phone feature that lets chosen people see your real-time or recent location on a map, through apps such as Apple's Find My, Google Maps, Life360, WhatsApp, and Snapchat's Snap Map.

Families use it for safety, to coordinate pickups, or to check that someone got home. It can be shared temporarily or indefinitely. While location sharing provides reassurance, it can also be abused for controlling or stalking someone, so it's important to review who can see your location regularly.

Location sharing, explained at three levels

At home

Location sharing is like letting a friend watch a dot that follows you on a map. Your phone works out where it is using satellites, Wi-Fi and cell towers, then an app sends that position to the people you choose. They see your dot on their own map, either for a set time, such as one drive home, or until you turn sharing off.

At work

Location sharing is a phone feature that lets chosen people or systems see a device's real-time location. Businesses use it to dispatch field staff and protect lone workers, such as technicians on remote sites. Because location data is personal information that reveals home addresses and routines, employers need a clear purpose, informed consent, limits on when tracking happens and a written policy.

Real-world examples

At home

Lena shares her location with her parents when driving home late from university. They get a notification when she arrives.

At work

Jerome's Sudbury MSP set up a lone-worker safety app for a client's field technicians, tracking location only during shifts with staff consent.

Common confusions

  • Location sharing is always visible to the person being tracked. — Many apps show sharing status, but people may forget they turned it on or not notice. Regular reviews matter.
  • Turning off location services stops all tracking. — Wi-Fi, cell towers, and IP addresses can still reveal approximate location to some apps and networks.

For analysts

If a project involves employee location tracking, I'd involve HR and privacy advisors early. Consent and transparency make or break acceptance.

History & origin

GPS became widely available to civilians after the US stopped degrading its accuracy in 2000, and smartphones made location tracking everyday technology. Apple launched Find My Friends in 2011, Google added real-time location sharing to Maps in 2017, and Snapchat introduced Snap Map the same year. Family-focused apps such as Life360 grew popular, and in 2021 reports revealed Life360 had sold users' location data to data brokers, after which it said it would stop. Phone makers added safety tools such as Apple's Safety Check in 2022, which quickly stops sharing with others. In my view, location sharing works best as a conversation between people, not a surveillance tool.