Small Business IT

Hunt group and call queue

Also known as: hunt group, call queue, ring group

Hunt groups and call queues are business phone features that distribute incoming calls among a group of people.

A hunt group rings team members' phones in a set order or all at once until someone answers. A call queue holds callers, often with music and position announcements, and connects them to the next available agent. They're common in sales, reception, and support teams using cloud phone systems. While both help no call go unanswered, poorly configured rules can leave callers waiting or ringing forever.

Hunt group and call queue, explained at three levels

At home

A hunt group is like knocking on several office doors in turn until someone answers. A call queue is like a waiting room: if everyone is busy, you take a number and wait until the next person is free. Phone systems use both to share incoming calls across a team, so a caller reaches whoever is available rather than one busy person.

At work

Hunt groups and call queues share incoming calls among a team. A hunt group rings members' phones in order or all at once until someone answers. A call queue holds callers, often with music and position updates, and connects them to the next free agent. Businesses care because both reduce missed calls and voicemail, which often means fewer lost customers.

Real-world examples

At home

Carlos called his internet provider and was told he was fifth in the queue. He chose the callback option and got a call 15 minutes later.

At work

Nadia's Toronto MSP replaced a client's old hunt group, which rang one phone at a time, with a Teams call queue using longest-idle routing, cutting missed calls by half.

How it compares

featureHunt groupCall queue
Caller experiencePhones ring in sequence or togetherCaller waits in line
WaitingLimitedHold music and announcements
Best forSmall teams, quick answersBusy support or sales lines
ReportingBasicWait times, abandoned calls

Hunt groups ring a team. Queues line callers up for the next free person.

For analysts

When redesigning phone routing, I'd measure missed and abandoned calls before and after. They're direct indicators of lost customers.

History & origin

Hunt groups originated in traditional telephone exchanges and office phone systems in the mid-20th century, letting one number reach several lines. Automatic call distributors, which queue calls for agents, were developed for large call centres and airlines from the 1970s. Cloud phone systems in the 2010s, including Microsoft Teams Phone, brought queues with analytics to small businesses at low cost. Callback features, where callers hang up and keep their place in line, became common. In my view, how a business handles a busy phone line says a lot about how it values customers.