Small Business IT

DNS records

Also known as: DNS record, DNS entries

DNS records are the individual settings stored for a domain name in the Domain Name System.

They tell the internet where to send visitors and email: A and AAAA records point to a website's IP address, CNAME records point one name to another, MX records direct email, and TXT records hold verification and email security settings such as SPF and DMARC. They're managed through a domain registrar or DNS provider. While editing DNS records looks simple, one wrong change can take a website or email offline.

DNS records, explained at three levels

At home

DNS records are like the directory in an office building lobby. Each line tells visitors where to go: the dentist is on floor 4, deliveries go to the back door. A domain's DNS records do the same for the internet, with one entry pointing visitors to the website's server, another telling email where to be delivered, and others proving who owns the domain.

At work

DNS records are the settings attached to a company's domain name that tell the internet where to send traffic. An A record points the website address to a server, an MX record directs incoming email, and TXT records hold verification and email security settings. Businesses care because a wrong or missing record can take the website offline or send emails to spam.

Real-world examples

At home

Thomas bought a domain for his photography portfolio. He added a CNAME record pointing to his website builder, and his site was live within an hour.

At work

Aisha's Vancouver MSP found a client's old CNAME record pointing to a deleted cloud service. Attackers could have hijacked the subdomain, so she removed it.

How it compares

featurePurpose
A / AAAAPoint a name to an IP address
CNAMEPoint a name to another name
MXDirect email to mail servers
TXTVerification, SPF, DKIM, DMARC

Each DNS record type does one job in pointing traffic and email correctly.

For analysts

I'd keep a simple DNS inventory listing each record, its purpose, and owner. During website or email changes, it prevents accidental outages.

History & origin

Paul Mockapetris designed the Domain Name System in 1983, replacing a single shared hosts file that listed every computer on the early internet. The original standards defined core record types including A, MX (added in 1986), CNAME, and TXT. AAAA records for IPv6 were defined in the 1990s. TXT records later took on new jobs, including SPF email authentication in the 2000s and DMARC in 2012. In February 2024, Google and Yahoo began requiring bulk email senders to publish authentication records, and Microsoft followed for Outlook.com in 2025, making correct DNS settings essential for email delivery. In my view, DNS records are the address book of a business's online presence.