Business Software & Marketing

Dropbox

Also known as: Dropbox Business, Dropbox Plus, Dropbox Paper

Dropbox is a cloud storage platform that keeps files synced across all your devices and lets you share them with others.

Files stored in Dropbox appear in a folder on your computer and are simultaneously available online and on your phone. Dropbox was one of the first mainstream cloud storage services and grew to 700 million registered users. It competes with Google Drive, OneDrive, and Box.

Dropbox, explained at three levels

At home

Dropbox is like a special folder on your computer that automatically copies everything inside it to the cloud. If you save a photo to your Dropbox folder on your laptop, it instantly appears in your Dropbox app on your phone and on the Dropbox website. It's a backup that's always in sync.

At work

Teams use Dropbox to share files with each other and with clients. Instead of emailing a large presentation or video, you put it in a shared Dropbox folder and send the link. The recipient can view or download the file without needing a Dropbox account. Changes you make to a file in a shared folder appear for everyone who has access.

Real-world examples

At home

Carlos and his writing partner used a shared Dropbox folder to collaborate on their novel. When Carlos edited a chapter, his partner could see the updated file immediately from her own computer -- no more emailing file versions back and forth with names like 'Chapter3_FINAL_v2_actually_final.docx'.

At work

Lena, an architect, sent large CAD files and 3D renders to clients using Dropbox. She created a shared folder for each client project, dropped all deliverables in there, and sent the client a single link. Clients could download files anytime without needing an account, and Lena could see if they had viewed them.

How it compares

featureDropboxGoogle DriveOneDrive
Free storage2 GB15 GB5 GB
Sync performanceBest-in-class, block-level syncGoodGood (deep Windows integration)
Ecosystem integrationBroad third-party integrationsDeep Google Workspace integrationDeep Microsoft 365 integration
Best forTeams needing reliable file syncGoogle Workspace organizationsMicrosoft 365 organizations

Dropbox has the best sync performance and is the most reliable for teams that frequently collaborate on large files across different operating systems. Google Drive is the natural choice for Google Workspace organizations. OneDrive integrates most deeply with Microsoft 365 and Windows and is often included in existing Microsoft subscriptions.

For analysts

Many organizations are paying for Dropbox Business while their Microsoft 365 subscription already includes 1 TB of OneDrive per user. Before recommending Dropbox renewal, confirm whether OneDrive's capabilities already meet the team's needs -- the consolidation often reduces cost significantly.

History & origin

Drew Houston founded Dropbox in 2007 after forgetting his USB drive at home. The famous launch was a demo video posted to Hacker News in 2007 that explained the concept and went viral before the product was ready. Dropbox introduced the concept of a 'magic folder' that syncs to the cloud automatically. It grew through a viral referral program (invite a friend, get free storage) to 100 million users by 2012. Dropbox went public in 2018. Over time, Dropbox expanded from storage to collaboration with features like Dropbox Paper, sign (e-signatures), and Dropbox Dash (AI-powered file search).