Business Software & Marketing

Async Work

Also known as: asynchronous work, async communication, async-first culture

Asynchronous (async) work refers to collaboration that doesn't require all participants to be present simultaneously.

Instead of meetings that require everyone online at the same time (synchronous), async work uses tools like recorded video messages, written comments, shared documents, and messaging platforms where participants respond when they're available. Async-first cultures are common in distributed teams across time zones. Async work tools include Loom (recorded video), Notion (shared documents with comments), Slack/Teams (messaging), and Linear or Asana (asynchronous task tracking and discussion).

Async Work, explained at three levels

At home

Async work means communicating in ways that don't require everyone to be available at the same time. Instead of calling a meeting to discuss something, you record a short video or write a document explaining the situation, share it, and let people respond when they have time. This is especially useful when team members are in different time zones or have different schedules. It gives everyone time to think before responding, which often produces better-considered responses than real-time meetings.

At work

Many meetings exist because it's the default way to get information to and from people quickly. But meetings require everyone to be available simultaneously, interrupt deep work, and often end with decisions that could have been made in a well-written message. Async alternatives (a recorded Loom video, a written proposal with comment threads, or a decision documented in a shared doc) let people contribute on their own schedule, reduce meeting load, and create a written record automatically.

Real-world examples

At home

Sophie's startup team was split between Toronto and Berlin. Instead of scheduling daily standups that required someone to be on a call at 8am or 9pm, they introduced an async standup: each person posted a brief written update in Slack every morning in their own time zone. The Toronto team read Berlin's updates when they arrived; Berlin read Toronto's updates the next morning. Meetings dropped to twice-weekly video calls for complex discussions, and both sides reported more focused work days.

At work

Thomas's product team was spending 22 hours per week in meetings. He implemented an async-first experiment: product review videos recorded in Loom (watch on your own time), written RFC (request for comments) documents for major decisions (comment in the doc rather than meeting to discuss), and async retrospectives (add to a shared board before the sync retrospective for focused in-meeting discussion). Meeting time dropped to 8 hours per week with no reported loss in decision quality.

How it compares

featureasyncWorksynchronousWork
TimingParticipants respond at their own convenienceAll participants must be available simultaneously
Interruption costLow, no need to stop current work immediatelyHigh: meetings interrupt deep work blocks
Communication recordAutomatic: written messages and documents are inherently persistentRequires deliberate note-taking to capture decisions
Best forInformation sharing, structured decisions, distributed time zonesComplex unstructured discussion, relationship building, urgent coordination
Relationship qualityCan feel impersonal without deliberate team bondingNatural for building rapport and trust

Async work and synchronous work serve different collaboration needs. Async enables distributed time zones, deep work, and written record creation; sync enables relationship building, complex unstructured discussion, and real-time coordination. Effective teams use both intentionally rather than defaulting to one.

For analysts

When a client's team is experiencing meeting overload and low individual productivity, calculate the total meeting hours per week across the team and multiply by average hourly rate. Present this as the organizational cost of meeting culture before recommending an async-first experiment. The experiment doesn't need to be radical: replacing three specific meeting types (weekly status updates, informational reviews, approval requests) with async alternatives typically frees 30-40% of meeting time while improving written communication quality.

History & origin

Asynchronous communication is not new: letter writing was inherently async. Email (developed in the 1970s) was the original async workplace communication tool. The cultural shift toward async-first work emerged as global remote work expanded in the 2010s, particularly in software companies with distributed teams across time zones. GitLab and Automattic (WordPress) were early and influential advocates of async-first communication, publishing detailed public documentation of their async practices. Loom (founded 2015) popularized asynchronous video messaging as an alternative to meetings for explanation-heavy communication. COVID-19 (2020) forced global adoption of remote work, surfacing both the benefits and challenges of async communication at scale. Books like 'It Doesn't Have to Be Crazy at Work' (Basecamp founders) and 'Remote' articulated the case for async work philosophically.